If you’re considering exhibiting at a trade show or event, you may be wondering whether you should invest in a double deck exhibition stand. While there are certainly benefits to using a double deck stand, it’s important to carefully consider whether it’s the right choice for your business.
One of the main advantages of a double deck exhibition stand is that it gives you more space to work with. If you have a large product range or a lot of information to share, a double deck stand can provide you with the extra space you need to showcase everything in a clear and concise way. This is especially useful if you’re competing with other exhibitors who may be using single deck stands and you want to stand out from the crowd.
Another advantage of double deck exhibition stands is that they can create a sense of drama and impact. When people walk into an exhibition hall, they often look up to see what’s on the second level. This can make your stand more visible and draw people in, which is especially useful if you’re exhibiting at a busy event with lots of other stands.
However, it’s important to consider the cost of a double deck exhibition stand. They are often more expensive to hire or purchase than single deck stands, and you’ll also need to consider the cost of additional lighting and electrical work if you’re using the upper level. If you’re on a tight budget, a double deck stand may not be the most cost-effective option.
Another factor to consider is whether you have the staff and resources to manage a double deck stand effectively. If you’re planning to use the upper level, you’ll need to ensure that you have enough staff to cover both levels and provide a high level of customer service. You’ll also need to consider how you’ll transport and set up the stand, as well as how you’ll get products and materials up to the second level.
Finally, it’s worth considering whether a double deck stand is the best fit for your business. While they can be effective for certain types of companies, they may not be necessary for everyone. If you’re a small business with a limited product range or a simple message to convey, a single deck stand may be sufficient. Similarly, if you’re exhibiting at a small event or trade show, a double deck stand may be overkill.
In conclusion, while double deck exhibition stands can be a useful tool for certain businesses, they’re not right for everyone. Carefully consider your budget, resources, and the needs of your business before deciding whether a double deck stand is the right choice for you.